Team Member Spotlights
Atlas Van Lines wanted to create a video series that highlighted the people who make their company run—from the Professional Van Operators (PVOs) on the road to the dedicated office team behind the scenes. The goal was to humanize the brand by showcasing the individuals who interact with customers and keep operations moving. They needed a way to build trust with future customers by showing the real people who represent Atlas in homes, on the road, and in the office every day.
We developed a monthly video series that puts a spotlight on both PVOs and key members of the Atlas office team. Each video shares the story of an individual, capturing their personality, experience, and dedication to the job. From cross-country drivers to the director of operations, the series brings humanity and authenticity to the brand—helping Atlas feel more like a local, personal company despite its global reach. These videos build connection and trust, reinforcing the idea that at Atlas, it’s the people who make the difference.
