Event Coverage
Grinds Coffee Pouches wanted to capture and share a unique experience: a tailgate event they hosted at the 2025 Indy 500. Unlike their typical product-focused or instructional content, this event was about community, appreciation, and brand storytelling. They brought together their team, their families, and a hero from a recent campaign honoring military, police, EMS, and other first responders. The challenge was to create video content that celebrated the day authentically while highlighting the people and values that drive the Grinds brand.
To bring the event to life on screen, we produced one longer-form video that told the full story of the day—from race-day excitement and tailgate fun to the emotional impact of recognizing their campaign hero. In addition, we created a series of short videos, showcasing the excitement of the day through the atmosphere at the track, behind-the-scenes with the Grinds team, and interviews with the owners. The result was a collection of content that felt personal, patriotic, and totally different from the typical Grinds video—while still staying true to the brand’s voice and mission.
