Schroeder School of Business Administration
The School of Business at the University of Evansville wanted to refresh a few outdated videos and create a consistent stream of content to use across various advertising platforms to recruit prospective students. In addition to highlighting the school’s academic strengths, they also wanted to ensure the university’s broader mission—“changing lives, changing the world”—was meaningfully woven into the messaging. The challenge was to develop videos that not only informed, but inspired, by showcasing how the School of Business lives out that mission through its students, faculty, and unique learning opportunities.
Our team worked closely with the marketing team to create a plan that would give them the refreshed videos they needed while also providing new content to keep them top of mind with prospective students. We decided on updating two of their older videos, as well as establishing a consistent plan for the school year.
A central part of the campaign involved creating a video series that highlighted the core pillars of the School of Business and the university as a whole: Active Academics, Caring Culture, and Extraordinary Experiences. Each video was designed to bring these values to life—capturing real student stories, faculty engagement, and hands-on learning opportunities to show what truly sets the school apart.
