From making the most of your content to using emotion to connect with your customers and potential employees, our content tips are designed to inspire and guide you. Whether you’re looking to reach your audience more effectively, build stronger connections, or enhance your brand, we’ve compiled insights and strategies to help you along the way.
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About a year ago, I shared something with our team that had been on my mind for a while: we needed to start investing in the same kinds of videos we were selling to our clients. As a video production company, we spend so much time pouring everything we have
When planning a brand video, one question we hear often is: How many people should we interview? Two people? Five? The entire leadership team? There isn’t one perfect number. At Captivated Content, we determine the number of interviews based on the goal of the video, the story we’re trying to
When most people think about video production, they picture cameras rolling, interviews being filmed, and drone shots capturing the final product. But some of the most important work happens long before anyone presses record. It’s called pre-production, and while it may not be the most exciting part of the process,
How Often Should You Update Your Brand Video? One of the most common misconceptions about brand videos is that they’re a one-and-done project. A company invests in a professionally produced video, puts it on their website, shares it on social media, and then doesn’t think about it again for years.
The Difference Between Filming Content and Producing a Video With how accessible cameras and editing tools have become, almost anyone can film content today. And that’s not a bad thing. Consistent content is important, especially for businesses trying to stay active online. But there’s a difference between filming content and
Why Posting More Content Isn’t the Answer If your content isn’t working, posting more of it usually isn’t the fix. It’s an easy trap. You assume you need to be more consistent, more active, more visible. But if the content itself isn’t doing anything, increasing volume just means you’re repeating
Our Favorite 2026 Super Bowl 60 Ads Every year, we take time after the big game to break down our favorite Super Bowl commercials—not just because they’re fun to watch, but because they offer real lessons for marketers. The Super Bowl consistently sets the bar for storytelling, creativity, and audience
AI Isn’t Killing Creativity, But Ignoring It Might If you spend any time on LinkedIn, you’ve probably seen the posts. Creatives warning that artificial intelligence is ruining the industry, taking jobs, killing originality, and replacing artists. It’s a loud conversation, and while some of those concerns aren’t completely unfounded,
Video is everywhere. On websites. On LinkedIn. In emails. In ads.But many businesses still ask the same question: How do we actually incorporate video into our marketing strategy in a way that makes sense? The answer is not more content. It is more intentional content. Here is how to use
5 Videos Every Small Business Should Have in 2026 Video is no longer a “nice to have” for small businesses. It is one of the fastest ways to build trust, improve conversions, and help people understand who you are. The good news is you do not need a huge budget
How Often Should You Publish Content to See Real Results? Everyone wants consistent results from their marketing, but consistency means different things for every brand. The real question isn’t just how often should I publish content — it’s what kind of consistency actually moves the needle for your goals, audience,
What Makes a Video Feel Professional (Even on a Small Budget) Everyone wants their videos to look professional, but not every business has the budget for a full production team. The good news? You don’t need one. The difference between an amateur video and a professional one usually comes down
How Long Should My Brand Videos Be? One of the most common questions we get from clients is simple: “How long should my brand videos be?” The truth is, there isn’t one perfect answer. Your ideal video length depends on your goal, platform, and audience. Still, there are clear guidelines
What Really Goes Into Corporate Video Pricing If you’re planning a corporate video in 2025, one of the first questions you’ll probably ask is: how much will this cost? The short answer: a corporate video might cost $1,000 on the low end to $10,000 on the high end. That’s a
Our Top AI Tools AI is changing the way we approach video production. From speeding up the editing process to making content more accessible, the right tools can save time and spark creativity. But with so many options out there, it can be tough to know what’s worth adding to