Wrapping up another incredible FabTech Expo has us feeling energized and inspired. This year marked our third time attending North America’s largest event for metal forming, fabricating, welding, and finishing, and each time, it gets better. While the official event is packed with business meetings, demonstrations, and content production, there’s a side to FabTech that often goes overlooked — the after-hours networking that makes it all even more special.

Short Form Content:The Value of Quick Clips Evolution of Short Form Content Whether it’s to inform, entertain, persuade, or tell a story, short form video content is so much more prominent in our lives now than ever before. We have more power in our hands than one might realize. Since

Turn One Shoot intoMonths Worth of Content Today, let’s talk about a game-changing strategy for maximizing your video production efforts. At Captivated Content, we have seen firsthand how one well-executed shoot can be the gift that keeps on giving. So how do you leverage your video content to its fullest

How to Create Compelling Videos for the Consideration Stage What happens during the consideration stage of the buyer’s or recruitment journey? For buyers, they are actively researching a company after they have already decided to make a purchase. For potential employees, they are actively researching a company’s culture to see

Our Top 5 Big Game Ads for 2024 It’s been over a week, and we haven’t posted our annual “favorite” big game ads blog post. So without further ado, here are our top 5 favorite big game ads for 2024. This year, only a few ads really stood out, including

Maximize Your B2B Branding Video:3 Strategic Ways to Utilize Your “Who We Are” Video https://youtu.be/3ZNxu-tuf68 In today’s digital age, the power of video content cannot be overstated, especially when it comes to showcasing the essence of your business. Whether you call it a branding video, a “Who We Are” video,

Repurposing Long-Form Video as MultipleSocial Media Videos https://youtu.be/WSRyPduvaIU In the vast world of online content, staying ahead of the game means getting smart about how you create. Repurposing macro or long-form content is a game-changer, and in this blog post, we’re talking about turning those lengthy videos into bite-sized victories

Yesterday was one of my favorite days of the year. Yes, it was Super Bowl Sunday. Unlike many people, I didn’t go to a big party. Instead, I stayed home with my 16-month old son, my wonderful wife, and our pup to watch the game in our recently re-organized and

Our Top 5Super Bowl 57 Ads It’s the week after the Super Bowl so, naturally, it’s time for our annual Favorite Super Bowl Ads article. The game itself was great. A 3 point comeback victory basically sells itself. But we’re not here to recap the game. We want to recap

How Industrial Companies Can Use Video In Their Marketing Industrial companies can use video in their marketing for a variety of reasons. Video is a powerful medium that can help to convey complex information in a clear and engaging way. It can also be used to showcase products and services,

Using Emotion to Connect with Employees & Customers We make many decisions based on emotion. Even when we try to keep emotion out of the equation, it still plays a subconscious role. With this in mind, it’s possible to use emotion to connect with customers, employees, and your audience to

Social Media Contentfrom Video Video and social media go together like peanut butter and jelly (or peanut butter and whatever else you mix peanut butter with that you’re adamant about being delicious). If you think about it, nearly every social media platform allows video and even promotes video in your

In the B2B world, many companies might think that video isn’t useful. But we’re here to argue that video might be more powerful in B2B than in B2C. Why? Because the sales process often needs more nurturing, it’s more complicated, and it’s a longer process. And in B2B manufacturing, the

Top 5 Super Bowl LVI Ads Each year we write a short post about our favorite big game ads. I try to only go with ads that caught my attention so of course this is completely an opinionated post. And I’ll say, these ads this year did not disappoint. One

Your Business Should Be It’s Own Media Company In today’s world, the word “media” is sort of a negative term. You hear people talking about how the “media” is doing this or that or has this agenda or that agenda. But today we are going to talk about media using