From making the most of your content to using emotion to connect with your customers and potential employees, our content tips are designed to inspire and guide you. Whether you’re looking to reach your audience more effectively, build stronger connections, or enhance your brand, we’ve compiled insights and strategies to help you along the way.
Explore articles filled with practical advice, creative ideas, and tools that can make a real difference in your marketing efforts. Let’s create content that resonates and gets results—together.
AI is here to stay. AI has exploded in the video production world. From auto-generated captions to editing tools to full-on avatars, the technology is everywhere. There’s no doubt it makes workflows faster and more efficient—but it also comes with a big risk: losing trust. At the end of the
Building Relationships & Winning Projects: Why I’m Speaking at FABTECH 2025 If you haven’t heard yet, I’ll be speaking at FABTECH 2025 in Chicago this September. I’m part of a session titled: F197: Crafting Manufacturing Stories & Building Strong Relationships Within that session, I’ll be presenting: Building Relationships and Winning
Its official. We’re halfway there! With July in full swing, we have officially made it to the halfway point in the year. If you’re like most people you’re probably counting how many PTO days you have to spare before the holiday madness, or brainstorming how to incorporate more steps at
Confessions of a Creative Team If you’ve been in the content game long enough, you’ve got stories. The projects that flopped, the brilliant save made at the last second, and the people you met along the way that changed your whole perspective. At Captivated Content, we live and breathe creative
3 Clever Ways to Use Video on Your Website (That Most People Overlook) Most companies know they should have video on their website, but once the homepage hero reel is in place, they stop there. And honestly? That’s a missed opportunity. At Captivated Content, we create videos that actually do
Unscripted Interviews:Show (Don’t Just Tell) What Makes Your Company Special It’s not enough just to get people to listen. Anyone can say they’re the best, but showing them is different. As the saying goes, “Actions speak louder than words.” So how do you show, not tell, what makes your company
Our Favorite Big Game Ads 2025: The Best, the Bold, and the Ones That Made Us Feel Something Every year, the Super Bowl delivers its fair share of unforgettable ads—some hilarious, some heartfelt, and some that make you wonder what did I just watch? This year was no different. From
More Than Content:Our Focus for 2025 If you watched our 2024 recap video, you know Captivated had a year jam-packed with producing and editing content for our amazing clients. But what you didn’t see in that video is the strategic planning behind getting us there—and the struggles we faced along
Why Short Form Content Isn’t Always the Best Answer for Your Business Short form content is everywhere. TikTok, Instagram Reels, Facebook Stories, and YouTube Shorts have taken over our feeds—and with good reason. These bite-sized pieces of content are quick, engaging, and perfect for catching someone’s attention during a coffee
Wrapping up another incredible FabTech Expo has us feeling energized and inspired. This year marked our third time attending North America’s largest event for metal forming, fabricating, welding, and finishing, and each time, it gets better. While the official event is packed with business meetings, demonstrations, and content production, there’s a side to FabTech that often goes overlooked — the after-hours networking that makes it all even more special.
Short Form Content:The Value of Quick Clips Evolution of Short Form Content Whether it’s to inform, entertain, persuade, or tell a story, short form video content is so much more prominent in our lives now than ever before. We have more power in our hands than one might realize. Since
Turn One Shoot intoMonths Worth of Content Today, let’s talk about a game-changing strategy for maximizing your video production efforts. At Captivated Content, we have seen firsthand how one well-executed shoot can be the gift that keeps on giving. So how do you leverage your video content to its fullest
How to Create Compelling Videos for the Consideration Stage What happens during the consideration stage of the buyer’s or recruitment journey? For buyers, they are actively researching a company after they have already decided to make a purchase. For potential employees, they are actively researching a company’s culture to see
Our Top 5 Big Game Ads for 2024 It’s been over a week, and we haven’t posted our annual “favorite” big game ads blog post. So without further ado, here are our top 5 favorite big game ads for 2024. This year, only a few ads really stood out, including
Maximize Your B2B Branding Video:3 Strategic Ways to Utilize Your “Who We Are” Video https://youtu.be/3ZNxu-tuf68 In today’s digital age, the power of video content cannot be overstated, especially when it comes to showcasing the essence of your business. Whether you call it a branding video, a “Who We Are” video,