From making the most of your content to using emotion to connect with your customers and potential employees, our content tips are designed to inspire and guide you. Whether you’re looking to reach your audience more effectively, build stronger connections, or enhance your brand, we’ve compiled insights and strategies to help you along the way.
Explore articles filled with practical advice, creative ideas, and tools that can make a real difference in your marketing efforts. Let’s create content that resonates and gets results—together.
Top 5 Super BowlAds of 2021 Each year I rank my favorite Super Bowl commercials. I’ll admit, this year I had a toddler running around so I really didn’t get to experience the commercials the way I usually do when they aired during the game. I did, however, start a
Good Video Fast Consistency is the key to a strong video marketing strategy. As a business who is wanting to use video to communicate their brand, services, and offerings, you probably want to produce consistently “good” video on a “fast” basis. What is good video? We believe good video is
LinkedIn Video forLocal Engagement One platform that has really taken the internet by storm in recent years is LinkedIn. LinkedIn has been around, but recent changes has made it a great place to share, engage, learn, and lead. It is one of our favorite social media platforms for those reasons.
Our Secretsto a SuccessfulBranding Video When we meet with a client about video, we tell them that what we do isn’t that special. We aren’t bringing some kind of proprietary process to video marketing. We don’t use the best cameras, the most lights, or the largest crews. There are even
How Employees CanGet Your Best Shot You’ve heard it before. The best camera for a particular shot is the one you have available at that moment. For many businesses and employees, that camera is their phone. And with the increase in technology, phones can produce some great images. We have
B2B Video With the rise of consistent video marketing campaigns, businesses that work with other businesses often ask “how can you create content for business to business?” So many businesses think that video is a way to speak directly to consumers, but we have found that video can be very
How to Use Video in Email Marketing You’re right. There isn’t a great way to embed video in email. This is because all email providers distribute and display videos differently. But there is a way to “fake” embed a video in your email and increase website traffic at the same
Facebook Video ForYour Business The days of video marketing meaning TV commercials only are over. Social media has changed the game on how your videos can get massive reach. Getting more specific, Facebook is a great platform for your videos to do work for your business. From paying to play
Local VideoMarketing Tips For some local businesses, hopping on the video marketing train seems like too far of a leap. This is because many either don’t know where to start when it comes to video marketing or when they hear the phrase “video marketing” they think about “local” TV commercials.
Post-Sales Videos If you’re a business owner or marketer, you probably understand your buyer’s journey and your company’s sales funnel. During the buyer’s journey, you have your awareness stage, consideration and evaluation stage, decision and purchase stage, and finally the post-sales or delight stage. Many of us understand what types
Video as aSales Tool When many businesses think about using video, they think about commercials on TV, social media videos, and other outreach type videos. But when you’re talking video marketing strategies, you’ll realize that you can use video in many different places. One area to use video is as
New Partnership: Captivated Content &Nix Companies Poseyville, IN (June 1st, 2020) – Nix Companies Inc., and Casey Voelker have partnered to form Captivated Content LLC, a content creation and video marketing company based out of Poseyville, IN. Casey Voelker has been providing video marketing services to Nix Companies Inc., since
The Importance of DIY Video Yes, we are a video company, but I’m going to tell you why DIY is important to your overall content marketing strategy. If you’re reading this article, then hopefully you are learning the power of using video to effectively communicate to your customers. Sometimes a
Ongoing Video Campaigns Many brands are starting to realize the power of using video in their marketing strategies. Oftentimes, though, they share just one or two large branding or commercial videos per year. These videos may run on TV, or live on a website, or even get a little momentum
Empathy Sells: Why use Emotional Storytelling in Business Videos We’ve all been there. We are scrolling through Facebook and a few of our friends have shared the same video. You click play and within seconds the tearjerking music with the emotional story of how this individual overcame tremendous odds to
