From making the most of your content to using emotion to connect with your customers and potential employees, our content tips are designed to inspire and guide you. Whether you’re looking to reach your audience more effectively, build stronger connections, or enhance your brand, we’ve compiled insights and strategies to help you along the way.
Explore articles filled with practical advice, creative ideas, and tools that can make a real difference in your marketing efforts. Let’s create content that resonates and gets results—together.
Repurposing Long-Form Video as MultipleSocial Media Videos https://youtu.be/WSRyPduvaIU In the vast world of online content, staying ahead of the game means getting smart about how you create. Repurposing macro or long-form content is a game-changer, and in this blog post, we’re talking about turning those lengthy videos into bite-sized victories
Yesterday was one of my favorite days of the year. Yes, it was Super Bowl Sunday. Unlike many people, I didn’t go to a big party. Instead, I stayed home with my 16-month old son, my wonderful wife, and our pup to watch the game in our recently re-organized and
Our Top 5Super Bowl 57 Ads It’s the week after the Super Bowl so, naturally, it’s time for our annual Favorite Super Bowl Ads article. The game itself was great. A 3 point comeback victory basically sells itself. But we’re not here to recap the game. We want to recap
How Industrial Companies Can Use Video In Their Marketing Industrial companies can use video in their marketing for a variety of reasons. Video is a powerful medium that can help to convey complex information in a clear and engaging way. It can also be used to showcase products and services,
Using Emotion to Connect with Employees & Customers We make many decisions based on emotion. Even when we try to keep emotion out of the equation, it still plays a subconscious role. With this in mind, it’s possible to use emotion to connect with customers, employees, and your audience to
Social Media Contentfrom Video Video and social media go together like peanut butter and jelly (or peanut butter and whatever else you mix peanut butter with that you’re adamant about being delicious). If you think about it, nearly every social media platform allows video and even promotes video in your
In the B2B world, many companies might think that video isn’t useful. But we’re here to argue that video might be more powerful in B2B than in B2C. Why? Because the sales process often needs more nurturing, it’s more complicated, and it’s a longer process. And in B2B manufacturing, the
Top 5 Super Bowl LVI Ads Each year we write a short post about our favorite big game ads. I try to only go with ads that caught my attention so of course this is completely an opinionated post. And I’ll say, these ads this year did not disappoint. One
Your Business Should Be It’s Own Media Company In today’s world, the word “media” is sort of a negative term. You hear people talking about how the “media” is doing this or that or has this agenda or that agenda. But today we are going to talk about media using
Our Favorite Holiday Commercials of 2021 **Disclaimer: It should be obvious, but these are all commercials that we DID NOT produce. With our disclaimer out of the way, we thought it’d be fun to breakdown a few holiday commercials and spots that have stood out to us leading up to
Using Closed Captions in Your Videos Picture this: you’re scrolling through Facebook or LinkedIn and a video catches your attention, but you aren’t in a great place to listen to the video. Maybe you’re in a coffee shop or at your open floor plan office. Instead, you read the close
The Right Length for Your Videos The length of a video matters. The great thing about content marketing and many of the newer digital platforms, your video length can be more flexible. And flexibility is the key word. You may have read that the shorter the video the better due
In the B2B world, many companies might think that video isn’t useful. But we’re here to argue that video might be more powerful in B2B than in B2C. Why? Because the sales process often needs more nurturing, it’s more complicated, and it’s a longer process. And in B2B manufacturing, the
The Power ofTestimonial Videos Some of the most successful videos for brands include honest feedback. The testimonial video is a great way to portray that honest feedback. This honest feedback can translate to more high quality leads and, as a company, that’s something we all could use. Maybe you have
Video for B2B Manufacturing Videos In the B2B world, many companies might think that video isn’t useful. But we’re here to argue that video might be more powerful in B2B than in B2C. Why? Because the sales process often needs more nurturing, it’s more complicated, and it’s a longer process.