From making the most of your content to using emotion to connect with your customers and potential employees, our content tips are designed to inspire and guide you. Whether you’re looking to reach your audience more effectively, build stronger connections, or enhance your brand, we’ve compiled insights and strategies to help you along the way.
Explore articles filled with practical advice, creative ideas, and tools that can make a real difference in your marketing efforts. Let’s create content that resonates and gets results—together.
Using Emotion to Connect with Employees & Customers We make many decisions based on emotion. Even when we try to keep emotion out of the equation, it still plays a subconscious role. With this in mind, it’s possible to use emotion to connect with customers, employees, and your audience to
Social Media Contentfrom Video Video and social media go together like peanut butter and jelly (or peanut butter and whatever else you mix peanut butter with that you’re adamant about being delicious). If you think about it, nearly every social media platform allows video and even promotes video in your
In the B2B world, many companies might think that video isn’t useful. But we’re here to argue that video might be more powerful in B2B than in B2C. Why? Because the sales process often needs more nurturing, it’s more complicated, and it’s a longer process. And in B2B manufacturing, the
Top 5 Super Bowl LVI Ads Each year we write a short post about our favorite big game ads. I try to only go with ads that caught my attention so of course this is completely an opinionated post. And I’ll say, these ads this year did not disappoint. One
Your Business Should Be It’s Own Media Company In today’s world, the word “media” is sort of a negative term. You hear people talking about how the “media” is doing this or that or has this agenda or that agenda. But today we are going to talk about media using
Our Favorite Holiday Commercials of 2021 **Disclaimer: It should be obvious, but these are all commercials that we DID NOT produce. With our disclaimer out of the way, we thought it’d be fun to breakdown a few holiday commercials and spots that have stood out to us leading up to
Using Closed Captions in Your Videos Picture this: you’re scrolling through Facebook or LinkedIn and a video catches your attention, but you aren’t in a great place to listen to the video. Maybe you’re in a coffee shop or at your open floor plan office. Instead, you read the close
The Right Length for Your Videos The length of a video matters. The great thing about content marketing and many of the newer digital platforms, your video length can be more flexible. And flexibility is the key word. You may have read that the shorter the video the better due
In the B2B world, many companies might think that video isn’t useful. But we’re here to argue that video might be more powerful in B2B than in B2C. Why? Because the sales process often needs more nurturing, it’s more complicated, and it’s a longer process. And in B2B manufacturing, the
The Power ofTestimonial Videos Some of the most successful videos for brands include honest feedback. The testimonial video is a great way to portray that honest feedback. This honest feedback can translate to more high quality leads and, as a company, that’s something we all could use. Maybe you have
Video for B2B Manufacturing Videos In the B2B world, many companies might think that video isn’t useful. But we’re here to argue that video might be more powerful in B2B than in B2C. Why? Because the sales process often needs more nurturing, it’s more complicated, and it’s a longer process.
Our Secrets to a Successful Interview Branding Video Although we do more video content for our clients than just branding videos, these branding videos are many times where we start with our new video partners. When we walk into a meeting (or call or video chat because its 2021) to
LinkedIn forLocal B2B Marketing LinkedIn has became a great platform for B2B marketing and personal branding in the last few years. Yes it has been around for a while, but the userbase has shifted and is now more powerful for local businesses and professionals. There are many ways to use
One To One Video Using video throughout your sales funnel is becoming easier because many of us have a camera that is always on us. A useful way to standout when making a sales email, following up, or even working with clients during their project is to use one to
Top 5 Super BowlAds of 2021 Each year I rank my favorite Super Bowl commercials. I’ll admit, this year I had a toddler running around so I really didn’t get to experience the commercials the way I usually do when they aired during the game. I did, however, start a
