From making the most of your content to using emotion to connect with your customers and potential employees, our content tips are designed to inspire and guide you. Whether you’re looking to reach your audience more effectively, build stronger connections, or enhance your brand, we’ve compiled insights and strategies to help you along the way.
Explore articles filled with practical advice, creative ideas, and tools that can make a real difference in your marketing efforts. Let’s create content that resonates and gets results—together.
How to Use Video in Email Marketing You’re right. There isn’t a great way to embed video in email. This is because all email providers distribute and display videos differently. But there is a way to “fake” embed a video in your email and increase website traffic at the same
Facebook Video ForYour Business The days of video marketing meaning TV commercials only are over. Social media has changed the game on how your videos can get massive reach. Getting more specific, Facebook is a great platform for your videos to do work for your business. From paying to play
Local VideoMarketing Tips For some local businesses, hopping on the video marketing train seems like too far of a leap. This is because many either don’t know where to start when it comes to video marketing or when they hear the phrase “video marketing” they think about “local” TV commercials.
Post-Sales Videos If you’re a business owner or marketer, you probably understand your buyer’s journey and your company’s sales funnel. During the buyer’s journey, you have your awareness stage, consideration and evaluation stage, decision and purchase stage, and finally the post-sales or delight stage. Many of us understand what types
Video as aSales Tool When many businesses think about using video, they think about commercials on TV, social media videos, and other outreach type videos. But when you’re talking video marketing strategies, you’ll realize that you can use video in many different places. One area to use video is as
New Partnership: Captivated Content &Nix Companies Poseyville, IN (June 1st, 2020) – Nix Companies Inc., and Casey Voelker have partnered to form Captivated Content LLC, a content creation and video marketing company based out of Poseyville, IN. Casey Voelker has been providing video marketing services to Nix Companies Inc., since
The Importance of DIY Video Yes, we are a video company, but I’m going to tell you why DIY is important to your overall content marketing strategy. If you’re reading this article, then hopefully you are learning the power of using video to effectively communicate to your customers. Sometimes a
Ongoing Video Campaigns Many brands are starting to realize the power of using video in their marketing strategies. Oftentimes, though, they share just one or two large branding or commercial videos per year. These videos may run on TV, or live on a website, or even get a little momentum
Empathy Sells: Why use Emotional Storytelling in Business Videos We’ve all been there. We are scrolling through Facebook and a few of our friends have shared the same video. You click play and within seconds the tearjerking music with the emotional story of how this individual overcame tremendous odds to
Top 5 Super Bowl Adsof 2020 Yesterday was one of my favorite days of the year. Yes, it was Super Bowl Sunday. Unlike many people, I didn’t go to a big party. Instead, I stayed home with my 16-month old son, my wonderful wife, and our pup to watch the
There are many reasons for a business to create an explainer video. First, let’s explain what an explainer video is. An explainer video is exactly what it sounds like. It’s a video that explains a product, service, process, or even a company. Sometimes these explainer videos are animated and other
From sponsoring golf scrambles to cutting ribbons or hosting business conferences, events are a great way for businesses in the Evansville and Southwestern Indiana area to create outreach and engagement. But did you know that you can have an even larger impact with your event after it’s over? Create this
Video is becoming an integral part of content marketing campaigns. The power of video combined with the ease of producing video has allowed many businesses to enter the video marketing world. For some businesses, the most efficient way for them to utilize video marketing is by using the camera in
Your company is growing and, in the past, you have had trouble getting top qualified individuals to apply for your newest position. This is a problem for many businesses. One of the best ways to solve this problem is by doing a recruitment video, or better yet, a recruitment video
One of the things I like to question when it comes to video marketing is quality. From a video content creator standpoint, I love when I get a large budget to create the best work I can. Telling stories with an abundant amount of time and money allows us to
