Hirebotics makes automation feel approachable.
Captivated helps make their marketing feel approachable too.
Manufacturing Technology
Ongoing Content Partner
Product, Tradeshow & Customer Stories
HQ, Events & Customer Locations Nationwide
Hirebotics is helping manufacturers adopt automation in a way that works with their teams, not around them. Our role is to help tell that story through customer experiences, team content, product stories, trade show coverage, and real-world examples that make the brand feel human, useful, and relevant.
FEATURED WORK
Our partnership with Hirebotics is built around creating the right content for the right moment — from same-day trade show videos and product stories to customer case studies, paid social creative, and content for every stage of the buyer’s journey. By working closely with their marketing team throughout the year, we can turn individual shoots, events, and customer stories into a growing library of content that keeps working long after the cameras stop rolling.
We travel to Hirebotics customers across the country to show automation working in real shops. These stories give potential buyers relatable proof and help justify the investment during the consideration stage.
Ahead of FABTECH, we created teaser content designed to generate curiosity around Hirebotics’ newest cobot and give their audience a reason to keep watching.
Filmed at Hirebotics’ Nashville headquarters, we created a series of videos that highlight the product, software, and people behind the experience — including the responsive customer support that sets their team apart.
We capture, edit, and deliver horizontal and vertical content throughout major trade shows so Hirebotics can join the conversation while customers are still at the event and they also have content to post for weeks afterwards.
Strong footage shouldn’t have a one-time use. We regularly repurpose customer stories, demonstrations, and previous shoots into paid social creative designed to introduce Hirebotics to new audiences.