How Captivated Content helped Parcil Safety launch the WF-101 with strategic product videos, paid social creative, and real-world industrial proof.
THE RESULTS
Our video content helped drive 3.2x ROAS on paid campaigns.
During a 12 month period of working with Captivated Content, Parcil Safety’s website sales increased 316%
In a 4 month period, the WF-101 grew into one of Parcil’s top sellers.
One video shoot turned into 9 distinct videos plus repurposed influencer ads and variations.
Parcil Safety needed more than a product video. They needed a strategic content partner to introduce the WF-101, explain why it mattered to welders, support e-commerce and paid social, and build trust through real-world usage.
Captivated Content became a partner, not jsut a production vendor. Our team helped bring the WF-101 to market with a full video strategy designed to drive awareness and convert.
We understand industrial brands because we’ve worked in your world. Our business partners are a 5th generation industrial company so we’ve leanred how to capture real people, real environments, and real product value in a way that connects with your customers.
On-location shoots in real shops, with real welders and operators.
Explainer, testimonial, lifestyle, and short-form ad content.
Authentic testing, real usage, and real results.
From launch to long-term, we create content that keeps working for your brand.
THE THE WF-101 CAMPAIGN
A strategic mix of videos to inform, inspire, and convert. Each one playing a role in a bigger launch strategy.
We created a short social and product ad that shows the main features of the new WF-101.
We had a real shop test the mask and give their real thoughts from first impression to why safety is important.
We created a series of walk and talk videos that focus on different reasons welders need lung protection. These videos were used in the awareness and education stage.
Another educational video introducing the WF-101, we used a mix of quick shots at the beginning to grab viewers’ attentions.
Through our partnership with a fab shop, we were able to get real first impression interviews from multiple team members.
We created videos in both horizontal and vertical formats to allow Parcil to utilize any platform they needed.