Most companies know they should have video on their website, but once the homepage hero reel is in place, they stop there. And honestly? That’s a missed opportunity.
At Captivated Content, we create videos that actually do something. Whether you’re trying to increase sales, build trust, or simply explain what makes you different, video can do heavy lifting across your entire website… if you place it wisely.
Here are 3 overlooked—but wildly effective—ways to use video on your website that go beyond the basics:
1. Drop a Testimonial or Process Video Directly Under the Service or Product It Supports
When someone’s deep into your site, like reading about your services or browsing a product, they’re more than curious. They’re evaluating. So instead of hoping they click over to your Testimonials or Case Studies page (spoiler alert: they usually don’t), meet them where they are.
Let’s say you’re:
Why this works: It reinforces value in the exact moment someone’s considering buying, enrolling, or booking. No extra clicks required.
2. Build a Video Testimonial Library That’s Actually Useful
Most testimonial pages are just walls of text or a few quotes pulled out of context. But a smart, organized video testimonial library? That’s next-level trust-building.
You could:
A corporate training provider might have clips from HR leaders, instructional designers, and compliance officers. An ecommerce brand might feature quick customer shoutouts for each major product line.
Why this works: It gives visitors the ability to “see themselves” in your current customers—and lets you scale your word-of-mouth credibility.
3. Use Video to Answer the Questions You’re Always Asked
This one is gold. You already know the questions people ask again and again before they make a decision. So stop typing out the same answers and show them.
A few examples:
These aren’t high-gloss brand videos. They’re straightforward, focused, and helpful. Think: your best salesperson answering a client’s question on camera.
Why this works: You cut through confusion and reduce friction. People feel informed and confident, and that shortens the sales cycle.
One Final Thought
The best website videos don’t just “live” on your homepage. They show up at the right moment in the right place—like a little nudge that says, “Hey, we’ve got you.”
Whether you’re in manufacturing, education, ecommerce, or corporate services, video isn’t just about flash, it’s about function. And when it’s done right, it works like a 24/7 team member.
If you’re ready to make your videos work for you, let’s chat.
We’re always open to chat about anything marketing, video production, or digital strategy! We’d love to talk!
