One of the most common questions we get from clients is simple:
“How long should my brand videos be?”
The truth is, there isn’t one perfect answer. Your ideal video length depends on your goal, platform, and audience. Still, there are clear guidelines that can help you hit the sweet spot every time.
Attention spans on social media move fast. Most people decide within a few seconds if they’ll keep watching.
✅ Ideal length: 15–60 seconds
✅ Best for: Reels, TikToks, YouTube Shorts, and paid social ads
Keep your message focused, your visuals eye-catching, and your call to action simple. If it’s a paid ad, aim for 15–30 seconds to increase watch time and completion rates.
When someone is already on your site or opening your email, they’re more invested. You can slow down a little and build a stronger connection.
✅ Ideal length: 1–3 minutes
✅ Best for: Brand overview videos, testimonials, and product demos
This range gives you enough time to share your story, explain your value, and build trust without losing your viewer halfway through.
Some videos earn the right to go long. If you’re teaching, sharing expertise, or going behind the scenes, a longer format can work really well.
✅ Ideal length: up to 5 minutes (or longer if needed)
✅ Best for: Tutorials, interviews, case studies, and detailed walkthroughs
The key is pacing. Keep visuals changing, break up sections with text or graphics, and make sure every minute adds something new for the viewer.
No matter the platform or purpose, remember this:
A short, high-quality video will always outperform a long, forgettable one.
Focus on:
A 45-second clip that makes people feel something will go much further than a five-minute video that drags on.
The “right” video length isn’t really about the number. It’s about matching your message to your medium and keeping your audience engaged from start to finish.
If you’re not sure what fits your goals, we can help you plan, shoot, and edit brand videos that make every second count.
