How Often Should you Update your Branding Video

One of the most common misconceptions about brand videos is that they’re a one-and-done project.

A company invests in a professionally produced video, puts it on their website, shares it on social media, and then doesn’t think about it again for years.

But businesses evolve. Teams grow, services change, facilities expand, and branding shifts over time.

So how often should you update your brand video?

The answer depends on how much your business has changed since the last time the camera rolled.

Your Brand Video Should Reflect Your Business Today

A brand video is often one of the first impressions potential customers have of your company.

If the people, services, messaging, or visuals in that video no longer represent your business, it may be creating a disconnect.

Ask yourself:

Has your team grown significantly?
Have you added new services?
Has your facility changed?
Has your branding evolved?
Is your messaging different than it was a few years ago?

If you answered yes to several of these questions, it may be time to revisit your video content.

Most Businesses Don’t Need a New Video Every Year

The good news is that a complete brand video overhaul isn’t always necessary.

A well-produced video should have a lifespan longer than twelve months.

Instead of starting from scratch every year, many businesses benefit from updating specific pieces of content while keeping their core brand story intact.

This could include:

New customer testimonials
Updated facility footage
Team highlights
Recruitment content
Product or service updates

Strategic updates often provide more value than constantly replacing everything.

The Real Question Isn’t “How Old Is The Video?”

A better question is:

“Does this video still represent who we are?”

We’ve seen companies using videos that are five years old and still highly effective.

We’ve also seen businesses outgrow a brand video in less than a year because they experienced rapid growth or major changes.

The age of the video matters less than its accuracy.

Think Beyond Your Brand Video

Many businesses focus solely on their main brand video, but that’s only one piece of the puzzle.

Keeping your content library current can be just as important.

Fresh footage, updated photography, customer testimonials, and social content all help ensure your marketing reflects the business you’re running today.

When you regularly capture content, updating future videos becomes much easier.

Final Thoughts

You probably don’t need a new brand video every year.

But you should regularly evaluate whether your existing video content still reflects your business, your team, and your goals.

If your company has changed significantly, your video content should evolve with it.

After all, your brand video shouldn’t tell the story of who you were. It should tell the story of who you are today.

Still not sure? Let us help you. Fill out the short form below and it’ll tell you whether we believe you need an updated branding video or not.

How Often Should You Update Your Brand Video?

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