If you haven’t heard yet, I’ll be speaking at FABTECH 2025 in Chicago this September. I’m part of a session titled:
- F197: Crafting Manufacturing Stories & Building Strong Relationships
Within that session, I’ll be presenting:
- Building Relationships and Winning Projects Through Video Storytelling
If you’re sticking around on the last day of the conference and want to see how fast I talk in real life, come hang with me in Room S404d on September 11.
This won’t be your typical “use video” marketing talk. I’ll be showing real, tangible ways fab shops (and vendors too) can use the camera in their pocket to build better relationships and win more work.
FABTECH talks do require pre-registration—so if you’re planning to attend, make sure to save your spot:
Register here
I work with a lot of fabrication, welding, and manufacturing companies. And while almost everyone knows they should be doing more video… most don’t know where to start—or think it’s only for bigger brands.
But the truth is:
Your people are your story
Your process is more interesting than you think
And your phone camera is more powerful than you’re giving it credit for
Here’s a sneak peek at just one idea from the talk:
Your story should change depending on where it lives.
Want to connect on social? Keep it short, real, and human.
Sending a proposal? Use a testimonial or case study to back it up.
Recruiting new team members? Talk about what it’s like to actually work there.
Video isn’t just content—it’s connection. And connection wins.
Good. That means you’ll come across as real. You don’t need a studio or a script—just a plan.
I’ll be sharing the 5 Shot Rule—a simple framework anyone can use to shoot more compelling footage:
Hands at work
Face of the person doing the work
Wide shot
Over-the-shoulder view
Something unique or creative
This structure helps you create better videos with zero pressure to be perfect.
You’ll still be able to get something out of this.
The stuff I’m talking about works for any business that wants to:
Land more strategic, relationship-driven work
Get in front of the right buyers
Build trust before you ever shake hands
Show off what makes your company different
After the talk, I’ll post a follow-up with key takeaways and resources—so stay tuned.
FABTECH Details
FABTECH 2025 Wednesday, September 11
Room S404d – McCormick Place, Chicago
Session Title (Official): F197: Crafting Manufacturing Stories & Building Strong Relationships
Presentation Title: Building Relationships and Winning Projects Through Video Storytelling
Pre-register here
Worst case? You walk away with some practical video tips.
Best case? You leave with a better understanding of how to turn your phone into your shop’s most powerful sales tool.
Want to Talk Before or After?
Let’s connect.
You can message me on LinkedIn.
Let’s make your story connect.
