AI has exploded in the video production world. From auto-generated captions to editing tools to full-on avatars, the technology is everywhere. There’s no doubt it makes workflows faster and more efficient—but it also comes with a big risk: losing trust.
At the end of the day, people don’t want to connect with an algorithm. They want to connect with you. So how do you balance the efficiency of AI with the authenticity your audience craves? Let’s break it down.
Yes—if they lose the human element.
One of the biggest pitfalls of AI video is perfection. Everything looks smooth, polished, and “too right.” But perfection isn’t always what connects. The shaky camera shot, the unexpected laugh, the unscripted blooper—those are the moments that make a viewer feel like they’re seeing something real.
AI shouldn’t erase those imperfect, human details. They’re what builds trust and authenticity.
No—and it never will.
AI can speed things up, but it can’t tell your brand’s story. It can’t understand your company culture, your values, or the nuance of your customer relationships.
What it can do well: handle the busywork. Think captions, trimming, resizing, repurposing clips. These efficiency gains free your team to focus on the creative work that matters most—the kind that drives trust and inspires action. For our top efficiency boosting AI tools, check out our blog post about tools we are using!
AI is a tool, not a storyteller.
Not on its own.
Research shows that while most people are open to brands using AI, they’re far more trusting when they know humans were involved. AI can enhance your workflow, but if your audience feels like a robot created your content, skepticism sets in.
The takeaway: people want human-backed authenticity. Use AI to make production easier, but keep a human presence at the center. Your people—not AI—are your story.
AI isn’t going anywhere in video production, but that doesn’t mean it should take the driver’s seat. Use it to increase efficiency, not to replace authenticity. Keep your team, your stories, and your culture at the core, because at the end of the day people don’t want AI perfection—they want to see you.
