Arc of Evansville wanted to highlight the impact of their programs through the voices of the individuals they support. The goal was to create authentic, heartfelt videos that showcase personal stories from participants across various services, including employment support, day services, and more. The challenge involved coordinating interviews at multiple locations, capturing genuine moments in real work and community environments, and ensuring each story reflected the unique experiences of the individuals while maintaining a consistent, cohesive message throughout the series.
The Campaign
For Arc of Evansville, we developed a storytelling campaign centered around the powerful personal journeys of individuals benefiting from their programs. By capturing intimate interviews and real-life moments from their day services, job placements, and other programs, we brought their stories to life. The final videos showcase how Arc’s services empower individuals to achieve independence and thrive in their communities, highlighting the organization’s dedication to creating opportunities and fostering inclusion. This campaign not only celebrates the individuals but also positions Arc of Evansville as a leader in disability support services, emphasizing the transformative impact of their work.