Grinds Coffee Pouches wanted a simple video to showcase how to use their product, but it needed to be engaging, easy to follow, and add a little bit of creativity. They needed these for their website, social media, and more.
The Campaign
We worked with Grinds to create their how to use videos, and we had to add a creative touch. In a half day shoot, we were able to deliver 16 videos for Grinds to utilize across their platforms.
We focused on maximizing the content we got by making simple changes that changed the purpose of the video without completely changing the footage. It could be as simple as a different call-to-action or opening hook.
How to Use Grinds
Short Form Content for Socials
For these videos, we focused on creating hooks that caught the attention of potential customers to keep them watching.