How Industrial Companies can Use Video in their Marketing
How Industrial Companies Can Use Video In Their Marketing Industrial companies can use video in their marketing for a variety of reasons. Video is a powerful medium that can help to convey complex information in a clear and engaging way. It can also be used to showcase products and services, demonstrate how they work, and […]
Using Emotion to Connect with Employees & Customers
Using Emotion to Connect with Employees & Customers We make many decisions based on emotion. Even when we try to keep emotion out of the equation, it still plays a subconscious role. With this in mind, it’s possible to use emotion to connect with customers, employees, and your audience to help build trust or convey […]
Social Media Content from Video
Social Media Contentfrom Video Video and social media go together like peanut butter and jelly (or peanut butter and whatever else you mix peanut butter with that you’re adamant about being delicious). If you think about it, nearly every social media platform allows video and even promotes video in your newsfeed with their algorithms. You […]
The Customer is Always Right (Except When They’re Not)
In the B2B world, many companies might think that video isn’t useful. But we’re here to argue that video might be more powerful in B2B than in B2C. Why? Because the sales process often needs more nurturing, it’s more complicated, and it’s a longer process. And in B2B manufacturing, the reasons above are even more […]
Our 5 Favorite Super Bowl LVI Ads
Top 5 Super Bowl LVI Ads Each year we write a short post about our favorite big game ads. I try to only go with ads that caught my attention so of course this is completely an opinionated post. And I’ll say, these ads this year did not disappoint. One commercial in particular will rank […]
Your Business Should be it’s Own Media Company
Your Business Should Be It’s Own Media Company In today’s world, the word “media” is sort of a negative term. You hear people talking about how the “media” is doing this or that or has this agenda or that agenda. But today we are going to talk about media using it’s actual definition – “the […]
Our 4 Favorite Holiday Commercials of 2021
Our Favorite Holiday Commercials of 2021 **Disclaimer: It should be obvious, but these are all commercials that we DID NOT produce. With our disclaimer out of the way, we thought it’d be fun to breakdown a few holiday commercials and spots that have stood out to us leading up to Christmas. Personally, I love the […]
Using Closed Captions in Your Videos
Using Closed Captions in Your Videos Picture this: you’re scrolling through Facebook or LinkedIn and a video catches your attention, but you aren’t in a great place to listen to the video. Maybe you’re in a coffee shop or at your open floor plan office. Instead, you read the close captioning that automatically is playing […]
The Right Length for Your Videos
The Right Length for Your Videos The length of a video matters. The great thing about content marketing and many of the newer digital platforms, your video length can be more flexible. And flexibility is the key word. You may have read that the shorter the video the better due to shorter attention spans. This […]
The Video Marketing Mindset
In the B2B world, many companies might think that video isn’t useful. But we’re here to argue that video might be more powerful in B2B than in B2C. Why? Because the sales process often needs more nurturing, it’s more complicated, and it’s a longer process. And in B2B manufacturing, the reasons above are even more […]