B2B Video
B2B Video With the rise of consistent video marketing campaigns, businesses that work with other businesses often ask “how can you create content for business to business?” So many businesses think that video is a way to speak directly to consumers, but we have found that video can be very powerful for businesses working with […]
The Power of Video in Email
How to Use Video in Email Marketing You’re right. There isn’t a great way to embed video in email. This is because all email providers distribute and display videos differently. But there is a way to “fake” embed a video in your email and increase website traffic at the same time. Chances are you use […]
Facebook Video For Your Business
Facebook Video ForYour Business The days of video marketing meaning TV commercials only are over. Social media has changed the game on how your videos can get massive reach. Getting more specific, Facebook is a great platform for your videos to do work for your business. From paying to play or using your advocates to […]
Local Video Marketing Tips
Local VideoMarketing Tips For some local businesses, hopping on the video marketing train seems like too far of a leap. This is because many either don’t know where to start when it comes to video marketing or when they hear the phrase “video marketing” they think about “local” TV commercials. I put the word “local” […]
The Best Post-Sales Videos
Post-Sales Videos If you’re a business owner or marketer, you probably understand your buyer’s journey and your company’s sales funnel. During the buyer’s journey, you have your awareness stage, consideration and evaluation stage, decision and purchase stage, and finally the post-sales or delight stage. Many of us understand what types of content to produce during […]
Video as a Sales Tool
Video as aSales Tool When many businesses think about using video, they think about commercials on TV, social media videos, and other outreach type videos. But when you’re talking video marketing strategies, you’ll realize that you can use video in many different places. One area to use video is as a sales tool (especially for […]
Captivated Content – Nix Companies Partnership
New Partnership: Captivated Content &Nix Companies Poseyville, IN (June 1st, 2020) – Nix Companies Inc., and Casey Voelker have partnered to form Captivated Content LLC, a content creation and video marketing company based out of Poseyville, IN. Casey Voelker has been providing video marketing services to Nix Companies Inc., since 2016 at various production and […]
Importance of DIY Video
The Importance of DIY Video Yes, we are a video company, but I’m going to tell you why DIY is important to your overall content marketing strategy. If you’re reading this article, then hopefully you are learning the power of using video to effectively communicate to your customers. Sometimes a business has areas of their […]
Benefits of Ongoing Video Content
Ongoing Video Campaigns Many brands are starting to realize the power of using video in their marketing strategies. Oftentimes, though, they share just one or two large branding or commercial videos per year. These videos may run on TV, or live on a website, or even get a little momentum on social media. But these […]
Empathy Sells: Why use Emotional Storytelling in Business Videos
Empathy Sells: Why use Emotional Storytelling in Business Videos We’ve all been there. We are scrolling through Facebook and a few of our friends have shared the same video. You click play and within seconds the tearjerking music with the emotional story of how this individual overcame tremendous odds to be where he or she […]