Fences That Bring People Together
Ace & Sons Fence Company needed a fresh, compelling video campaign to highlight their fencing solutions during the busy fall football season. The challenge was to create a series of commercials that connected with their audience while showcasing their brand’s emphasis on bringing people together.
In collaboration with Ace and Sons Fence Company, our team realized that fences don’t just divide, they bring families together in their outdoor spaces. We used the realization to create four :15 ads and one master ad. We focused on a family enjoying their backyard grilling and playing with their kids in one ad. Another focused on the safety around a pool as a mom and her young child enjoyed time in their backyard. A third scene was a family setting up a projector outside, using to put their sheet on as a screen. We combined these scenes into the :30 and the other :15.
