Our team worked closely with their Director of Marketing to capture footage and interviews that specifically targeted 3 different programs: Heating, Ventilation & Air Conditioning, Machine Tool Technology, and their Dubois County program. In addition to these, we focused on creating general Ivy Tech Evansville videos to explain the benefits of enrolling at Ivy Tech. Finally, we utilized footage to create a few different videos that focused on specific topics such as budget friendliness, flexibility & opportunities. In combination with B-roll footage, we utilized scripted voiceovers as well as student interviews to create a variety of :15 – :30 videos in horizontal and vertical format.