Midwest Trailer was looking for a way to create a campaign that relates to their customers on social media with branding and testimonial videos that worked together.
The Campaign
We decided on creating a series of videos that talk about how trailers and can help you move the things you care most about. We came up with the tagline ‘Moving Life’ to tag each of the videos at the end.
The featured spot below is one of the 3 spots that ran on Facebook. This spot focuses on a father and daughter as they go to a local golf cart community and enjoy their day driving their golf cart from location to location. We specifically focused on the arrival, unloading, and loading of the trailer so that the viewer understood what product we were trying to sell.
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