Launching a New Brand with Video
Sterling Industrial had recently acquired another company. This acquisition created a need for a rebrand. To help launch this rebrand, they reached out to our team to create a rebrand video over a tight deadline. We had to work with multiple schedules and various locations to create the end product.
Our team worked closely with Sterling Industrial to create an efficient shoot-day schedule that allowed us to interview multiple key team members in a timely manner. We also focused on getting soundbites about what the new brand means to these team members. From a shot selection standpoint, we focused on getting as many shots of the new logo in as natural of a way as possible.
To combat the tight deadline and turnaround, we filmed the entire piece in 2 back-to-back film days with a couple hours for pickup shots. The final feel for the video depended on combining the right soundbites with an inspiring music track to motivate and generate excitement for the viewer.
