The campaign and creative started with planning out multiple days of filming in the Indianapolis and Fort Wayne areas focusing on notable projects, interviews with team members, and utilizing pre-shot footage from The Hagerman Group’s in-house drone pilots. We wanted to focus on community, experience, and culture to help portray what makes The Hagerman Group different. This campaign included one overall employee retention and recruitment video that speaks to their vision of “Building a Better Future.” We will also produce 3 shorter targeted videos utilizing additional content captured.