After Indiana Body Works was acquired by a family holding company, the business wanted to refresh their brand and website for a new go to market push. The goal was to highlight their range of capabilities for heavy duty collision and avoid confusion as a vehicle mechanic.
The Campaign
For Indiana Body Works, we implemented subtle yet impactful updates to their logo to incorporate the new acquisition title, proudly branding them as a NIX company. The previous website lacked visual proof of the company’s expertise, so we curated an extensive collection of before-and-after pictures showcasing a variety of completed projects. Each project is now accompanied by a scope of work, highlighting the solutions provided. This approach not only enhances credibility but also demonstrates the high quality and reliability of their services, building trust with potential clients. Additionally, we optimized the website’s user experience and navigation to ensure visitors can easily access the range of services offered by Indiana Body Works. In addition to creating an updated website, we created a branding video to not only showcase their culture, but also gather content to utilize on the website.