Short form content is everywhere. TikTok, Instagram Reels, Facebook Stories, and YouTube Shorts have taken over our feeds—and with good reason. These bite-sized pieces of content are quick, engaging, and perfect for catching someone’s attention during a coffee break or while waiting in line.
We even wrote about this recently in our blog post, Short Form Content: The Value of Quick Clips, where we dove into why short form video has become such a powerful tool. It’s a game-changer for grabbing attention and driving awareness, no question about it.
But here’s the thing: short form isn’t the end-all, be-all.
While attention spans are shorter than ever, and short form content is undeniably valuable, it’s not always the most important type of video you can create. For businesses selling higher-priced products or services, connection and depth matter more than brevity.
Viewers Stick Around for the Right Story
When it comes to selling high-ticket products or services, the story you tell becomes paramount. A 15-second clip may catch someone’s eye, but if you’re asking them to trust you with a significant investment, they need more.
Imagine a two-minute video that takes viewers inside your company. They hear directly from you about why your product matters. They see customers explaining how it solved their problems. By the time they’ve finished watching, they aren’t just informed—they’re connected to your brand.
And the surprising truth? Viewers will stick around for longer videos if the content is engaging, purposeful, and crafted for them. In fact, many successful 2–5-minute videos keep their audience hooked from start to finish and even inspire action. When you give your audience a compelling reason to stay, they’ll gladly do so.
When More Time Equals More Impact
For high-value products or services, it’s not about cramming everything into a few seconds. It’s about offering authenticity, emotion, and knowledge while still being entertaining.
Longer videos can:
Complement, Don’t Replace
This doesn’t mean we’re throwing short form content under the bus. Far from it! Short form video remains an incredible tool for grabbing attention and building awareness, as we highlighted in our previous post. But for businesses with high-ticket offerings, it’s just one piece of a broader strategy.
Think of it this way: short form content is your appetizer. It sparks interest and draws people in. But the main course—the longer, story-driven video—is where you really connect with your audience, build trust, and show them why they should choose you.
Building a Strategy That Works
When it comes to video marketing, one size doesn’t fit all. The best strategies blend short and long form content, using each to its greatest advantage. So yes, embrace the power of Reels, Shorts, and TikToks. But don’t underestimate the impact of a well-crafted, longer-form video that tells your story, educates your audience, and moves them to act.
Because at the end of the day, it’s not just about the length of the video. It’s about creating content that resonates—and that’s where the magic happens.
We’re always open to chat about anything marketing, video production, or digital strategy! We’d love to talk!
